Large Media helps clients understand and maximize the changing marketing landscape.

What Brands Can Learn From the Government

05.17.13 Posted in best practices, social media, twitter by +

A crazy notion, right? But today marks an epic unusual complete waste of time absurd day in American politics, where the House is voting for the 37th time to repeal the Affordable Care Act. With that, House Majority Leader Eric Cantor has taken to Twitter to ask #tcot (Top Conservatives On Twitter) what they think [...]


Yes, Sullivan County, Someone Is Hiring

03.22.13 Posted in jobs by +

Large Media is seeking a Sullivan County-based Community Manager to manage social media and digital marketing channels for its clients. In this role, the Community Manager is responsible for content creation, updating channels, moderating online communities, and reporting across channels including Facebook, Twitter and LinkedIn. Knowledge of self service ad platforms (e.g. AdWords, Facebook Advertising, [...]


Why Work Doesn’t Happen At Work

03.01.13 Posted in agencies by +

Jason Fried, co-founder of 37Signals (disclosure: we use their tools), has a terrific talk about work and why traditional offices just don’t work anymore. This concept — the fact that the traditional office doesn’t work — is actually the foundation of our agency. Well, that and aside from the massive overhead, inflated hourly rates and P&L [...]


Burger King’s Twitter Account Gets Hacked, Kills Lame Excuse for Brands/Agencies

02.18.13 Posted in Social media, twitter by +

Today Anonymous is claiming responsibility for hacking Burger King’s Twitter account, disparaging the brand’s feed, products, and even posting photos of their top competitor as their logo, background image and fake product integrations (e.g. McDonald’s Whopper). The real question isn’t “How did this happen?”, the question is “Why did this happen?”. As a former “big agency” guy, [...]


Facebook Rabbit Punches Google with “Graph Search”

01.16.13 Posted in facebook, Google, search, social networks by +

Yesterday Facebook announced “Graph Search“, which will bring you search results from your friends as well as the ability to connect with likeminded people. While Facebook has a lot of data on you and your friends, and it has great potential, the product is still in beta and will need a lot of work to [...]


Time To Make The Donuts: Fixing the Social Media Content Creation Model

12.04.12 Posted in content, insights, social media by +

The world of social media moves fast. Brands buy in to the concept that they must publish daily (some multpile times per day), sometimes with the help of an agency, and keep detailed content calendars that are used to schedule and keep posts on track across networks. This is not uncommon and has become the [...]


#SullivanTweetup To Be Held November 16, 2012

11.08.12 Posted in social media, twitter by +

We wanted to make sure we were truly supporting Sullivan County so we moved it to Friday at 6 PM as to not have conflicts with other events going on in the community. Join us by RSVPing on Eventbrite.  


Green Door Magazine & Large Media To Hold Sullivan County Tweet Up

10.19.12 Posted in twitter by +

First-ever Sullivan County Twitter gathering at Dancing Cat Distillery to attract social media fanatics from the Catskill region ** UPDATED 11/8/2012 ** ** DUE TO POWER OUTAGES THE TWEETUP HAS BEEN RESCHEDULED FOR NOVEMBER 1516, 2012 ** GLEN SPEY, NY — October 19, 2012 — Green Door Magazine and Large Media will hold Sullivan County’s [...]


Fake Facebook Likes and Twitter Followers — And the Implications for Brands

09.18.12 Posted in advertising, agencies, ethics, facebook, twitter by +

There’s been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically, a lot of the “Top 10″ have been found to have a substantial amount of fake followers, in some case to the point where 70% of their following is [...]


The Power of Branding

08.23.12 Posted in branding by +

This Summer I had the pleasure of presenting at the Type A Parent blogging conference in Charlotte, North Carolina. The title of my session was called “Don’t Rank Me: Getting Past Scores and Numbers”, whereby I gave out branding tips and explained what having a brand can do for you. Specifically, the notion of having a well [...]


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