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Why Work Doesn’t Happen At Work

03.01.13 Posted in agencies by +

Jason Fried, co-founder of 37Signals (disclosure: we use their tools), has a terrific talk about work and why traditional offices just don’t work anymore. This concept — the fact that the traditional office doesn’t work — is actually the foundation of our agency. Well, that and aside from the massive overhead, inflated hourly rates and P&L [...]


Fake Facebook Likes and Twitter Followers — And the Implications for Brands

09.18.12 Posted in advertising, agencies, ethics, facebook, twitter by +

There’s been a lot of talk about Twitter followers lately, including both presidential candidates, celebrities, musicians and the like utilizing services to game their numbers. Specifically, a lot of the “Top 10″ have been found to have a substantial amount of fake followers, in some case to the point where 70% of their following is [...]


Facebook’s Changes Means Digital Agencies Should Thrive

09.24.11 Posted in agencies, facebook, Social media by +

Thursday the bomb was dropped at f8 that Facebook is going to be ditching the Like in favor of user actions and passive updates, meaning that when you engage with apps and have the “Add to Timeline” feature enabled it will automatically update your Timeline with what you’re doing (for an example of this, check [...]


Reverb Communications Busted By The FTC For Astroturfing

08.27.10 Posted in agencies, astroturfing, ethics, itunes, Large Blog by +

Last year TechCrunch outed PR firm Reverb Communications for astroturfing in the iTunes app store on behalf of their clients. As it turns out, the FTC took notice and recent revealed that they settled with the firm that posted misleading reviews of their clients products. As someone that’s been intimately involved with the Word of [...]


Old Spice Social Media Buzz Doesn’t Equal Sales

07.23.10 Posted in advertising, Advice, agencies, business, Large Blog, marketing, social media, twitter by +

For the longest time I used to think that PR agencies didn’t get social media. “Give me impressions!” was the public relations mantra because it meant that they could easily transfer their knowledge of publication circulation multipliers into the emerging field called “social media”. Screw the long tail, screw review web sites, screw message boards [...]


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