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I can’t believe I’m writing this post in 2012 but as recent events have come to light apparently some advice about ethical blogger relations needed to be published as a reminder of what it means work with bloggers the right way. And by “right way”, I’m not even going to touch myriad of “Don’t call [...]
This past weekend was the largest blogging conference in the world, BlogHer, where an estimated 3500 bloggers and brands descended into San Diego for an extended weekend of schmoozing, networking, pitching, parties, late nights and drinking (Hey, I have to be honest here). It’s a chance for many of those in the blogging community, from [...]
Last week Two weeks ago I had the pleasure of attending, networking, connecting and speaking at the Type A Mom conference in Asheville, NC. Kelby Carr did an amazing job and I was proud to bring my clients to the conference to help support the blogging community. One of my panel sessions was called “Working [...]
There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post documenting the discussion. I’m re-posting my response to the question here: It’s definitely a slippery slope. Does anyone *really* know the [...]
Loren Feldman from 1938media has a great talk posted over on his site from Blog08 where he tells the crowd to keep blogging (creating content). If you want to understand why Wired was wrong when they declared blogging is dead and what all the rage is with services like Twitter, Facebook and Friendfeed (validation), watch [...]
Ok, ok. You’re probably on the Top 150 list that AdAge started publishing a few months ago. It’s supposedly a “who’s who” of Communications bloggers based on a ranking system — a metric, if you will. And like any other metric you have to ask “What are we trying to measure?” and then “What is [...]
Evolution. No, I’m not going to get all Kansas, err, pro-creationism on you here (Shout out to Amanda’s 9-0 Jayhawks, though) — I’m talking about the natural progression to a different stage… one that’s better, we’d all hope. I’ve been going through my Reader and dropping several blogs. It’s not because I’m negative and predicting [...]
It was brought to my attention that the NY Times published an article a few weeks back about the benefits of small business blogging. They offer some great tips, so it’s definitely a worthwhile read. If you’re into the audio version you can listen to the podcast I did in April of 2006 on the [...]
From Josh Bernoff at Forrester, Sony has made it’s third second foray into the blogosphere with the “Sony Electronics Blog”, located at the dreadfully hard to remember URL of news.sel.sony.com/electronicsblog/. In my mind this blog is much needed and will hopefully address the customer service and quality problems that have plagued the brand in recent [...]
I’m going to make this short and sweet just to prove a point: Jakob Nielsen has lost it. You can stop reading now since you’re stupid and aren’t considering buying anything based on reading a blog. That’s basically the point of Jakob’s article – blogging isn’t worth a company’s time. I need to preface this [...]
