Category Archive for "CGM"

Sportscenter ad shows CGM isn’t always the way to go

In a departure from the regular “This is Sportcenter” ad format, the current spot for SC doesn’t feature a high profile athlete…

CG-Dunk? NBA star Rudy Gay uses YouTube for dunk ideas

Study: Senior marketers afraid to “let go”

Last week my employer, MS&L, and PR Week did a study among senior marketers asking if they thought CGM was very important…

Now THIS is what they meant by CGM

Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket’s remixing tool. Let’s do some simple…

Advertising still clueless on CGM

If you read my Nike post you might have thought “Dave, you’re a nut. No brand is going to go all in…

It’s illegal to shill in the EU

From the Times: Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under…

Sure, it’s “user generated” – but who’s the user?

Ben McConnell over at the Church has a great post today about the CGM craze that has Madison Avenue salivating. I’m not…

This just in: Word of mouth influences people

A study from Compete.com tells those of us who engage in word of mouth already know – it changes minds and influences…

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