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Recent Study Proves A Point We’ve Preaching For A While: Social Media Can’t Save a Bad Product

11.24.11 Posted in Advice, direct mail, research, social media by

A recent Pitney Bowes survey reveals that only 18% of consumers believed that engaging with a larger company or its brands on social media would encourage a repeat purchase. While I believe the study is mildly loaded — Pitney Bowes’s core business is in postage meters and direct mail — there’s a strong takeaway for […]


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