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Twitter Is Setting Marketers Up For FTC Lawsuits

12.22.09 Posted in disclosure, FTC, Large Blog, twitter by

As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you’re being compensated for talking. On a parallel track, Twitter recently changed how their functionality works. Specifically, the common practice of re-tweeting, or saying what […]


Ethics, Social Networks and Make up

01.03.08 Posted in blogger ethics, disclosure, facebook, Large Blog, loren feldman, myspace, plaxo, robert scoble, social networks, twitter, word of mouth by

After watching Loren Feldman’s live show tonight, I’ve decided that I don’t want to bother discussing the Facebook/Robert Scoble incident. There’s nothing more to say than this – the site has terms of service and if you break them you can get your account deleted. Or in this case suspended and then reinstated. And Plaxo […]


Strike two for Debbie Weil?

07.26.07 Posted in disclosure, Edelman, ethics, fake steve jobs by

I’m not going to make a big deal out of this because, in all fairness, it may have been out of necessity. And while I grew up in metro Detroit with access to CBC, I don’t know the inner workings of the Canadian media — so it’s possible that they have different rules for disclosure […]


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