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Sure, it’s “user generated” – but who’s the user?

02.10.07 Posted in advertising, CGM, doritos, superbowl ad by

Ben McConnell over at the Church has a great post today about the CGM craze that has Madison Avenue salivating. I’m not going to go all Bob Garfield on y’all and critique the ads — or even Andrew Keen, who says they should leave it to the professionals) — because the quality of the ad […]


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