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Understanding Ethical Blogger Relations

08.16.12 Posted in blogger ethics, blogger relations, blogging, FTC, WOMMA by

I can’t believe I’m writing this post in 2012 but as recent events have come to light apparently some advice about ethical blogger relations needed to be published as a reminder of what it means work with bloggers the right way. And by “right way”, I’m not even going to touch myriad of “Don’t call […]

Twitter Is Setting Marketers Up For FTC Lawsuits

12.22.09 Posted in disclosure, FTC, Large Blog, twitter by

As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people should be able to discern whether or not you’re being compensated for talking. On a parallel track, Twitter recently changed how their functionality works. Specifically, the common practice of re-tweeting, or saying what […]

Truth in Advertising

10.09.09 Posted in advertising, authenticity, blogging, fraud, FTC, Google, Large Blog, quantcast, speaking by

Last week Two weeks ago I had the pleasure of attending, networking, connecting and speaking at the Type A Mom conference in Asheville, NC. Kelby Carr did an amazing job and I was proud to bring my clients to the conference to help support the blogging community. One of my panel sessions was called “Working […]

FTC takes on blogger compensation, among other things

01.28.09 Posted in brandweek, chris brogan, ethics, FTC, izea, kmart, Large Blog, walter carl, word of mouth by

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible jail time as a consequence for engaging in devious practices. Don’t look now, but the FTC is looking to take actions […]

How to Not Get Called An Asshat, the FTC and Andy – Oh my!

12.14.06 Posted in blogger relations, FTC, Mike Masnick, Techdirt, WOMMA by

This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his portion of the presentation by saying he may be controversial with his points, but there wasn’t any arguing coming from me – he’s completely right. PR people need to respect the rules of […]

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