Category Archive for "FTC"

Understanding Ethical Blogger Relations

I can’t believe I’m writing this post in 2012 but as recent events have come to light apparently some advice about ethical…

Twitter Is Setting Marketers Up For FTC Lawsuits

As you know, the FTC recently published “blogger” and celebrity guidelines around disclosure. And, the most simple terms, it said that people…

Truth in Advertising

Last week Two weeks ago I had the pleasure of attending, networking, connecting and speaking at the Type A Mom conference in…

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules…

How to Not Get Called An Asshat, the FTC and Andy – Oh my!

This morning I had the pleasure of presenting the agency perspective on blogger relations with Mike Masnick from Techdirt. Mike prefaced his…

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