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Reverb Communications Busted By The FTC For Astroturfing

08.27.10 Posted in agencies, astroturfing, ethics, itunes, Large Blog by

Last year TechCrunch outed PR firm Reverb Communications for astroturfing in the iTunes app store on behalf of their clients. As it turns out, the FTC took notice and recent revealed that they settled with the firm that posted misleading reviews of their clients products. As someone that’s been intimately involved with the Word of […]

How to stay relevant online – a lesson from Apple and Sub Pop

06.27.07 Posted in facebook, itunes, sub pop by

Everyone knows about iTunes. It’s become the standard for updating the ever-hot iPod. But if you’re like, over 26, you might not remember Sub Pop. For those too young to remember, that was the label that put out Nirvana’s first album, “Bleach” and the “Sub Pop 200“, a compilation of their best artists, including many […]

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