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FTC takes on blogger compensation, among other things

01.28.09 Posted in brandweek, chris brogan, ethics, FTC, izea, kmart, Large Blog, walter carl, word of mouth by

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules back in 2007 regarding fake bloggers and astroturfing, with fines and possible jail time as a consequence for engaging in devious practices. Don’t look now, but the FTC is looking to take actions […]


The Economy, Ethics, Blogs and Marketing

12.13.08 Posted in blogging, izea, john bell, kmart, Large Blog, marc meyer, ogilvy, pay per post, WOMMA by

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post documenting the discussion. I’m re-posting my response to the question here: It’s definitely a slippery slope. Does anyone *really* know the […]


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