ICANN,the group responsible for top level domain (TLD) registration, finally approved “.xxx” for adult oriented web sites after almost a decade of waiting, according to CNN. This is the first approval in quite some time that actually makes any sense for both businesses and consumers. The TLD-controlling group had been approving frivolous domains (.me, .mobi, [...]
Those who know me know that I am not a fan of celebrity endorsements to drive brand campaigns. Yes, the celebrity gives you some fake impressions, but it doesn’t actually benefit the brand. In fact, even with the multiple publicity circuit appearances on Entertainment Tonight, the red carpet and elsewhere, only 8% of consumers only [...]
Being a native Detroiter I recognize the obvious bias, but the Chrysler spot with Eminem should make every Detroiter and American feel proud. My only gripe is that they should’ve used it to showcase a more upscale car.
I was just reading Chris Abraham’s take on the new Starbucks logo and I have to completely disagree: I don’t like it. Here’s why:
All Facebook is reporting that Facebook sales reps are contacting people letting them know that promotions are no longer required to garner explicit approval from Facebook AND that there is no longer a minimum ad spend to accompany said promotions. This is hugely welcome news for brands that want to reward their fans but don’t [...]