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When you can’t beat ‘em – pay ‘em

08.01.07 Posted in ethics, Manning Selvage Lee, marketing, PRWeek by +

I’ve been holding onto this post for a week trying to decide how this can be explained or justified, but I just can’t do it. Undoubtedly you’ve heard the old adage “When you can’t beat ‘em, join ‘em”. Well, for those without any savvy but deep pockets, it’s adapted to the title of this post. [...]

Study: Senior marketers afraid to “let go”

06.24.07 Posted in CGM, Manning Selvage Lee, Mark Hass, MSL, PRWeek, social media by +

Last week my employer, MS&L, and PR Week did a study among senior marketers asking if they thought CGM was very important to their marketing platforms. Just 12% thought it was. You might be saying “Well, 12% is pretty high, Dave.” I’m not disagreeing with that, but this was the kicker: The survey also indicated [...]

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