Category Archive for "marketing"

Business Insider Gets It Wrong: Facebook Didn’t Screw An Entire Profession — It Just Backed Itself Into A Corner

An article on Business Insider stated that because Facebook reduced the number of times brand pages would appear in users Newsfeeds that…

Old Spice Social Media Buzz Doesn’t Equal Sales

For the longest time I used to think that PR agencies didn’t get social media. “Give me impressions!” was the public relations…

Fast Company’s Influence Project Is A Complete Sham

For anyone following this meme on Twitter, Fast Company recently launched a site called “Influence Project”, where they’re essentially pitting online “influencers”…

RIP Social Media Expert, c. 2010

I’ve been telling clients that 2010 is going to be the year of accountability as it relates to social media. This means…

How you know Twitter is doomed

Check out the launch of Twitter 101 for Businesses, aka “No, really, you should be on here!”: http://bit.ly/yNB8b Talk about a horrible…

Social media strategy today at large companies

I’ve been reading a lot of posts and tweets about how companies need to “get with the times” and stop thinking about…

2 more speaking gigs lined up: one for P…

2 more speaking gigs lined up: one for PRSA (Advanced Twitter course) on July 16th and another at http://www.typeamomconference.com in September (24-27),…

The cat’s out of the bag on this one: I…

The cat’s out of the bag on this one: I’m speaking on June 17th at the NY Social Media Club http://bit.ly/13r8BM

Promoting small businesses with a blog

It was brought to my attention that the NY Times published an article a few weeks back about the benefits of small…

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