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Study: Senior marketers afraid to “let go”

06.24.07 Posted in CGM, Manning Selvage Lee, Mark Hass, MSL, PRWeek, social media by

Last week my employer, MS&L, and PR Week did a study among senior marketers asking if they thought CGM was very important to their marketing platforms. Just 12% thought it was. You might be saying “Well, 12% is pretty high, Dave.” I’m not disagreeing with that, but this was the kicker: The survey also indicated […]

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