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The Economy, Ethics, Blogs and Marketing

12.13.08 Posted in blogging, izea, john bell, kmart, Large Blog, marc meyer, ogilvy, pay per post, WOMMA by

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post documenting the discussion. I’m re-posting my response to the question here: It’s definitely a slippery slope. Does anyone *really* know the […]


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