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Advertising still clueless on CGM

05.26.07 Posted in advertising, CGM, dj easy rock, heinz, mr clean magic eraser, rob base by

If you read my Nike post you might have thought “Dave, you’re a nut. No brand is going to go all in and let someone create their ad”. This is where you’re wrong and, taking it a step further, so are ad agencies for trying to pretend the “get it”. See, Heinz is running a […]

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