Category Archive for "social media"

Business Insider Gets It Wrong: Facebook Didn’t Screw An Entire Profession — It Just Backed Itself Into A Corner

An article on Business Insider stated that because Facebook reduced the number of times brand pages would appear in users Newsfeeds that…

What Brands Can Learn From the Government

A crazy notion, right? But today marks an epic unusual complete waste of time absurd day in American politics, where the House…

Time To Make The Donuts: Fixing the Social Media Content Creation Model

The world of social media moves fast. Brands buy in to the concept that they must publish daily (some multpile times per…

#SullivanTweetup To Be Held November 16, 2012

We wanted to make sure we were truly supporting Sullivan County so we moved it to Friday at 6 PM as to…

Small Businesses Are Hacking Facebook

It’s not news that Facebook has been the platform du jour for big brands for the past few years. The ability to…

Facebook Needs More Than A Lesson From Dale Carnegie

Everyone last week was abuzz over Facebook’s “marketing conference” (which wasn’t really a conference but more like a day-long presser), excited about…

Recent Study Proves A Point We’ve Preaching For A While: Social Media Can’t Save a Bad Product

A recent Pitney Bowes survey reveals that only 18% of consumers believed that engaging with a larger company or its brands on…

Large Media’s David Binkowski To Speak on Social Media ROI, Value and Justification

I’m excited to announce that I’ve been asked and have accepted to speak at the ACI Social Media Conference in New York…

Why Do People Follow Brands?

One of the biggest questions brands struggle with is how to utilize social media channels. In particular, we quite often are asked…

Why Social Media Is “Over”

This past weekend I caught some amazing insights from a Facebook investor (and musician!) who hit the nail — or multiple nails…

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