Category Archive for "WOMMA"

Understanding Ethical Blogger Relations

I can’t believe I’m writing this post in 2012 but as recent events have come to light apparently some advice about ethical…

The Economy, Ethics, Blogs and Marketing

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to…

Congratulations 2007 WOMMIE Award Winners!

The Word of Mouth Marketing Association announced the second WOMMIE Award winners the other day leading up to the 3rd Annual WOMMA…

PayPerPost censors bloggers

Reading a recent thread by a mom blogger on the PayPerPost message board has revealed a shocking revelation: PayPerPost will not let…

WOMBAT 3 observations

That’s right, the annual Word of Mouth BAsic Training (WOMBAT) in Nawlins is wrapping up shortly. Here are my observations, some facts,…

It’s return of the WOMBAT — Part 3!

I will be presenting a case study sans my stellar client from General Mills next week at WOMBAT 3 in New Orleans.…

Is the future of WOM “Connected Marketing”?

Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been…

Recap: Blogger ethics in Ann Arbor this morning

I had the pleasure of presenting an updated version of my “Blogger Relations: Rules of the Road” presentation to members of the…

Blog ethics aren’t a one way street

I’ve been reading the recent uproar re: the recent Microsoft Vista blogger outreach campaign and wanted to ask a simple question –…

Ethics debate will never die, just multiply (colors)

Forgive me for the lame Ice-T reference, but much like Ice-T’s acting career when that song came out, the topic of ethics…

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