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Understanding Ethical Blogger Relations

08.16.12 Posted in blogger ethics, blogger relations, blogging, FTC, WOMMA by

I can’t believe I’m writing this post in 2012 but as recent events have come to light apparently some advice about ethical blogger relations needed to be published as a reminder of what it means work with bloggers the right way. And by “right way”, I’m not even going to touch myriad of “Don’t call […]


The Economy, Ethics, Blogs and Marketing

12.13.08 Posted in blogging, izea, john bell, kmart, Large Blog, marc meyer, ogilvy, pay per post, WOMMA by

There’s a hot debate over on Twitter this morning today regarding the K-Mart/IZEA/Blogger campaign and the ethics of bloggers taking money to write posts. Marc Meyer’s Direct Marketing Observations blog has a good post documenting the discussion. I’m re-posting my response to the question here: It’s definitely a slippery slope. Does anyone *really* know the […]


Congratulations 2007 WOMMIE Award Winners!

11.02.07 Posted in quicken loans, WOMMA, WOMMIE, word of mouth by

The Word of Mouth Marketing Association announced the second WOMMIE Award winners the other day leading up to the 3rd Annual WOMMA Summit taking place in a few weeks in Las Vegas. What’s a WOMMIE? The WOMMIEs are given to “reward amazing word of mouth campaigns and the smart people who create them.” We were […]


PayPerPost censors bloggers

10.25.07 Posted in authenticity, blogger ethics, payperpost, posties, transparency, WOMMA, word of mouth by

Reading a recent thread by a mom blogger on the PayPerPost message board has revealed a shocking revelation: PayPerPost will not let it’s employees, or “Posties” as they’re called, write about anything they don’t purchase. Full disclosure: This was brought to my attention because a colleague worked on a recent campaign and was emailed by […]


WOMBAT 3 observations

04.18.07 Posted in geno church, intuit, josh haslett, wombat 3, WOMMA by

That’s right, the annual Word of Mouth BAsic Training (WOMBAT) in Nawlins is wrapping up shortly. Here are my observations, some facts, and such and such: 1. There are a lot of brands here, which means either a) they’re not doing WOM, b) their agencies aren’t educating them on WOM, or c) WOM has become […]


It’s return of the WOMBAT — Part 3!

04.10.07 Posted in general mills, hamburger helper, my hometown helper, wombat 3, WOMMA by

I will be presenting a case study sans my stellar client from General Mills next week at WOMBAT 3 in New Orleans. The presentation covers “My Hometown Helper“, a grant program for Hamburger Helper that donates money to help fix up communities. The deadline to submit an application is May 31, 2007. Here’s the official […]


Is the future of WOM “Connected Marketing”?

02.12.07 Posted in northeastern university, walter carl, WOMMA, word of mouth by

Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been asked by the authors of a new book called “Connected Marketing” to comment on their predictions for word of mouth marketing. Walter is on the Advisory Board of WOMMA, of which I am […]


Recap: Blogger ethics in Ann Arbor this morning

02.08.07 Posted in blogger relations, ethics, Google, SOSCS, university of michigan, WOMMA by

I had the pleasure of presenting an updated version of my “Blogger Relations: Rules of the Road” presentation to members of the Ann Arbor PR Council this morning. Agencies and brands alike filled the room to learn the 10 Simple Rules as issued by our council on blogger ethics. The Q&A session featured excellent questions […]


Blog ethics aren’t a one way street

01.02.07 Posted in Edelman, ethics, micropersuasion, microsoft, strumpette, vista, WOMMA by

I’ve been reading the recent uproar re: the recent Microsoft Vista blogger outreach campaign and wanted to ask a simple question – why aren’t bloggers being outed for their participation or lack of disclosure, and why is it that those who are coming clean are being given a free pass? I can (and do) tell […]


Ethics debate will never die, just multiply (colors)

12.29.06 Posted in ethics, ice-t, microsoft, WOMMA, world organization of webmasters by

Forgive me for the lame Ice-T reference, but much like Ice-T’s acting career when that song came out, the topic of ethics and the web are in its infancy — so don’t expect it to go away any time soon. A few weeks ago I presented the 10 Simple Rules for conducting ethical blogger relations […]


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