Category Archive for "word of mouth"

FTC takes on blogger compensation, among other things

Brandweek has a heads up on some interesting developments going on at the FTC. As you know, the EU implemented some rules…

Product reviews in 160 characters or less

Move over long form reviews, there’s a new player in town. Via TechCrunch, a new service launched this week called Blippr, which…

Ethics, Social Networks and Make up

After watching Loren Feldman’s live show tonight, I’ve decided that I don’t want to bother discussing the Facebook/Robert Scoble incident. There’s nothing…

Congratulations 2007 WOMMIE Award Winners!

The Word of Mouth Marketing Association announced the second WOMMIE Award winners the other day leading up to the 3rd Annual WOMMA…

PayPerPost censors bloggers

Reading a recent thread by a mom blogger on the PayPerPost message board has revealed a shocking revelation: PayPerPost will not let…

Word of mouth and the internet go together like peas and carrots

Anyone who’s anyone in this industry knows the power of the internet and word of mouth. This is more than just a…

A handy-dandy WOM chart for your organization

Courtesy of Dr. Walter Carl of Northeastern University comes this great chart to align Word of Mouth activities with objectives.

Is the future of WOM “Connected Marketing”?

Want to know where it’s headed? Just read this interview with Dr. Walter Carl, Assistant Professor at Northeastern University. Here he’s been…

Lucy, you got some ‘splaining to do!

From the almighty Church, Joe Pilotta from Big Research released data last week that made me cry laugh concerned. It says that…

Word of mouth drives Scoble to Saturn

Robert admitted on his blog that it was word of mouth that drove him to purchase a new Saturn Aura. In fact,…

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