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Now THIS is what they meant by CGM

06.18.07 Posted in advertising, CGM, youtube remixer by

Via Mashable, YouTube has launched ReMixer. Powered by Adobe, the Remixer is very similar to Photobucket’s remixing tool. Let’s do some simple math: 1. Brands upload commercials (a la Nike “Second Coming” clips) to YouTube2. Fans make their own commercials3. Friends and other fans view the ads and like ‘em4. (optional) Smart brand managers get […]

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